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Nestle:
The MILO Nutrition App

We utilised Augmented Reality Technology to promote nutrition and physical activity among Children and their parents

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The need

Nestlé's Milo brand in Thailand sought to engage children and their parents by promoting healthier lifestyles, increased physical activity, and nutritional education. To achieve this, they developed an augmented reality (AR) application called "Milo Champions," which offers interactive and educational content.

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The solution

Introducing the "Milo Champions" AR App:​

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Interactive Education
AR Content

By utilising an AR Software Development Kit (SDK), Milo developed an app that allows children to unlock exclusive content by scanning Milo product packaging. This content features renowned sports figures in augmented reality, providing biweekly episodes to maintain engagement and encourage repeat purchases.​

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3D Virtual stadium

​In our case study, we developed an immersive virtual stadium experience where children could feel empowered and welcomed.

As they completed courses, they participated in virtual graduation ceremonies, receiving medals in a ceremony-like environment.

The Creative process

Creating the Stadium experience

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Sports Education

We designed virtual interactions with renowned sports figures who share their experiences and provide motivational lessons.

These narratives are crafted to inspire children, emphasising values such as perseverance, teamwork, and dedication. By engaging with these stories, children can draw parallels between the athletes' journeys and their own aspirations in sports and health.​

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Nutrition education

To instill healthy eating habits, the app provides a nutrition assistant feature that helps plan balanced meals.
 

  • Meal Planning: Guidance on creating meals that align with daily energy requirements, emphasizing a variety of fruits, vegetables, whole grains, and lean proteins. ​
     

  • Food Facts: Detailed information about the nutritional content of various foods, enabling informed choices.​
     

  • Tracking Intake: Tools to monitor daily food consumption, reinforcing the relationship between diet and physical performance.

The impact

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*Some projects featured were completed by members of the We Care Studio team prior to our founding, while working at other agencies.

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