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Tearfund:
A donation website
We conducted extensive user research to create a User friendly donation website to elevate poverty in Africa and worldwide
Project background
The project need
Teafund wanted to increase their donations and understand their supporters more.
We presented a combination of research and insight hub solutions so the company can understand their supporter base internally.
Research and insights audiences
Understanding Christian supporters
Insights hub
Centralised platform
Using the the finding from Tearfund audiences we created a insight hub solution.
Here Tearfund employees can come and visit a centralised space where employees can learn about our insights and make more informed decisions.
Key supporter journeys
Using the findings we created an interactive supporter journey map that helped teams understand the supporters journey.
Understanding the supporter journey
By leverahing the supporter journeys in a easy to use way the teams at Tearfund can view what the user thinks, feels and does at each stage.
A combination of qualitative, quatitve and analytics created a while picture of the supporter experience
*Some projects featured were completed by members of the We Care Studio team prior to our founding, while working at other agencies.
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